Tourism Strategy omits cultural sector
Monday, May 21st, 2007The draft New Zealand Tourism Strategy 2015 was released on 16 May 2007 and is available online. The Ministry of Tourism is seeking feedback on the strategy by Wednesday 27 June 2007 via the electronic template on their website or by email.
The draft strategy is the result of a mid-term review of the New Zealand Strategy 2010. The 2010 strategy was developed to guide the sustainable growth of the tourism sector. While it highlighted the important role that culture and heritage plays in the appeal of New Zealand as a tourist destination - particularly for Tourism New Zealand’s target market the interactive traveller - it also indicated that the cultural sector was one area that could benefit from further development in order to maximize its potential.
As a result, a substantial research project was undertaken to identify what cultural experiences tourists were seeking and how they could be improved. In addition, five regions – Northland, Taranaki, Wellington, Nelson and Hawkes Bay - were awarded $10,000 to develop a cultural tourism plan and a further $100,000 to implement that plan.
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