Archive for the ‘Professional development’ Category

by Tiki East

Many may expect Webstock 2008 to be a massive geekfest of new toys, bells and whistles - catchphrases, techery and geekspeak. They wouldn’t be entirely right .

I won’t recap too much of what actually happened. There will be others who do a good rundown of events. The whole thing has also been captured for easy web access which should be available here soon.

The key messages coming out of conference were far from technical goobledegook. On the contrary, these are all pretty sound principles for anyone communicating with the public. They particularly ring true for cultural sector organisations looking at how to build or renovate their online presence.

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Fuel4arts has announced their next online forum will take place this week on Metrics for Arts Marketers. You need to register to join in, but the process is simple, it’s free and it’s interesting.

How much do you know about the impact of your marketing strategies? Does the data you collect tell you what you need to know? How accurately do your performance targets reflect your organisational vision and goals?

The forum is your chance to put your metrics conundrums to three special guests:

• Victoria Doidge, Chief Marketing Officer, Blue Freeway
• Sandra Hanchard, Analyst, Hitwise
• Judith James, Principal, Judith James Consultancy Pty Ltd

Creative New Zealand is bringing Alan Brown to Auckland and Wellington to present two sessions on how to articulate the value of arts activities and sell the benefits of attending and participating in the arts.

Session one: The architecture of value

• Cost: free
• Executive briefing for arts administrators, artistic directors, board members and artists.
• What value does your organisation create for its consitutents and stakeholders? Is value an unknowable by product of participation, or a guiding principle behind programming choices? Alan Brown will present a framework for understanding the value system surrounding arts activities, drawing on a variety of studies exploring the intrinsic and instrumental benefits of the arts.

Session two: Communicating value in today’s cultural marketplace

• Cost: $50 (GST excl) per person
• Workshop for marketing and fundraising practitioners.
• As arts marketers and fundraisers gain sophistication about ’selling the intangibles’ of arts experiences, we need better language and a new framework for talking about value. This session is particularly relevant to marketing and fundraising people and will conclude with a group discussion about values-based messaging and examples of different approaches to messaging to audience segments based on their attitudes, values and motivation for attending.

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Did you know we have twice as many museums per head of population as Canada or the UK, and five times as many as France or Sweden? New Zealand has over 500 museums, galleries and related organisations – approximately one for every 8,000 New Zealanders.

 That means there’s plenty of opportunities to check out your local museum or gallery to celebrate International Museum Day - 18 May.

Here’s a sample of what’s available:

• Howick Historical Village has organised a Live Day on Sunday 20 May
• Canterbury Museum has organised behind-the-scenes tours
• Auckland Museum is taking bookings for visiting hidden collections in the botany, conservation and land vertebrates collections
• MOTAT in Auckland is celebrating the newly refurbished Cropper House.

It’s also timely to remind ourselves of the societal benefits - both economic and cultural - that the museum sector delivers. A recent survey by Museums Aotearoa shows that culture and heritage is a growing part of our identity and our economy. A few of our museums have been around for more than 100 years, but over a third have been established in the past 50 years, with more than one in 10 less than five years old.

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Following the success of ‘Burning Questions’ in 2006, the great guys at ((Chart)) in association with NZ Music Month are presenting another ‘Burning Questions’ - 1 on 1 Music Industry Session on Wednesday, 2nd May 2007, 6:30pm at Al’s Bar, 31 Dundas St, Christchurch.

Bring your bios, demos, albums, photos, videos and meet the ((Chart)) trustees representing the Christchurch Music Industry Trust and other key industry peeps who will do their absolute best to answer any questions you’ve been dying to ask but didn’t know how, in a series of relaxed and personal quick one-on-one sessions over a beer or coffee.

This is your chance to hang with other folks involved in the Christchurch music industry.

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