Archive for the ‘NZLive.com’ Category

We’ve had a few emails from people wanting to know how NZLive.com is doing and what benefits we’re bringing to NZ cultural organisations. I’ve posted about our marketing programme earlier on, so I thought I’d mention our web statistics.

Even if your events are already listed on your own website, NZLive.com provides an additional, nation-wide channel to promote your cultural experiences and services.

For a website that’s six months old, we’re doing very well. NZLive.com had 43,000 visitors in March, and traffic is building nicely. The percentage of return visitors has also been increasingly steadily to 23% - that’s something we want to increase over time. At least one person per day subscribes to the NZLive.com newsletter, which is great - this is possibly our most important means of getting word out there about NZLive.com as well as encouraging visitors to return to the website.

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I’m back at base after visiting Auckland yesterday to hold a workshop in the glorious Civic Theatre. We sought feedback from cultural organisations on NZLive.com, as well as ideas for future development. This workshop was preceded by one in Dunedin last week - lucky me, I even got to surf at St Clair beach at the end of the day!

We’ll post a summary of the outcomes after next week’s workshops in Christchurch and Wellington. Some trends are emerging: the new cultural funding guide is popular, and organisations are finding the admin tool easy to use. 

Some of the suggestions from participants included new features (such as event reviews, event photos and online exhibitions, itineraries for various locations, mapping that lets you see events on around you), improving the site navigation and providing data on the number of ‘views’ of organisations’ events entries. More on that to come.

Another area of interest for workshop participants has been how we are marketing NZLive.com. Getting the word out there about NZLive.com will bring more people to events.

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From future gazing to funding, from mobile technology to marketing - NZLive.com wants to hear from cultural organisations. We’re travelling to the main centres to find out what you think of www.nzlive.com and what you want to see happen next. We want to know what we can do that’s going to benefit the sector and your organisation.

Workshops will be held from 2-4pm at:

Dunedin: Dunedin Public Art Gallery, 12 March
Auckland: Civic Theatre, 21 March
Christchurch: Mona Vale, 26 March
Wellington: Carter Observatory, 30 March

If you work in marketing or communications in your cultural organisation, come along. Email us for more information. We’ll let you know the outcomes of the workshops on this blog. The good news is that later in the year, we’ll be holding more workshops in different locations.

Kia ora and welcome to NZLive.com’s blog. It’s for everyone engaged in New Zealand’s cultural sector, whether the reason is work or play. We’ll be discussing what’s new in the sector and what’s happening at NZLive.com, as well as exploring marketing, research, social networking and technology ideas and issues. We’ll have guests on board from time to time. Feel free to have your say, too.