Archive for the ‘Building audiences’ Category

For the Wellington Phoenix, 2007 was potentially more like a burning building than a fiery rebirth, and if you just look at the results, then the former is possibly quite fitting. It’s been a long hard road for the Wellington Phoenix thanks largely to the failures of their predecessors. The Kings were in constant disarray, and the Knights were little better.

However, if you want to get into comparisons – and I do – then the first year of The Phoenix has been a flaming success (alright, I’ll stop with the fire metaphors now).

Why a success you ask? Well, I’ll give you two little words – business smarts.

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‘It is one of the largest free community events in the world. In recent years it has become a highlight on the Auckland events calendar, regularly attracting crowds in excess of 200,000 and hundreds of performers from all over the Auckland region, New Zealand and the Pacific.’

Read the newest NZLive.com featured article.

by Terry Makewell, National Museums Online Learning Project (Victoria & Albert Museum)

One of the main linchpins for the new Web 2.0 world is user generated content. As I mentioned in a previous post this is moving away from the read only web to a read/write web environment where the user really becomes part of the experience. They are no longer just a passive viewer of the content. They are adding to it and even creating if from scratch.

Within the museum sector many different websites have been created with the aim of getting the user to participate. There are numerous degrees to the model of participation. These range from users commenting, tagging or taking part in forums through to the sole creation of content on websites through bespoke methods or blogs.

One thing that is always difficult, if not impossible, to estimate is the size of user uptake. The ‘if we build it they will come’ mentality has been consigned to the pages of web history. When building a site that calls for user participation it is important to understand what are the star features that will get your users in and using it. The trouble is that it is often very hard to know what these are. The audience is constantly changing and evolving and what they want and what they have come to expect is constantly changing and evolving. Each new website raises the bar slightly higher.

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We’ve got two tickets to give away for the massive 2008 Big Day Out Festival, which is shaping up to be one of the most exciting and diverse yet. From Bjork to Billy Bragg to Brand New – we reckon they’ve got it covered this year.

To enter the draw, all you need to do is sign up to receive our monthly newsletter by sending us an email to competitions@nzlive.com.

Last week Big Day Out made their latest announcement of acts to join the impressive line-up. The new additions to Big Day Out 2008 are:

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Last week NZLive.com celebrated the one-year anniversary of its launch. And what a good year it’s been!

The number of events listed on NZLive.com has almost doubled since launch, and visitor traffic has nearly tripled. Just last month we broke our record for monthly traffic, with over 50,000 visitors (reported in Google Analytics).

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