Country brands - NZ rises one spot to no. 7
Monday, November 24th, 2008Countries around the world are becoming increasingly aware of the importance, opportunities and benefits of strong country brands - of defining how they want to be percieved and how they can make the most of their assets.
Each year for the last four years FutureBrand, a global brand consultancy, researches and ranks countries by brand. In the country brand index Australia has been no. 1 for the last three years and New Zealand has moved from no 8 in 2007 to no 7 this year.
In 2008, FutureBrand has ranked country brands (based on research, expert opinions and relevant statistics) as follows:
- Australia
- Canada
- USA
- Italy
- Switzerland
- France
- New Zealand
- UK
- Japan
- Sweden

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