by Terry Makewell, National Museums Online Learning Project (Victoria & Albert Museum)
From beaches across the world to cultural learning organisations.
The Victoria & Albert Museum is currently undertaking the World Beach Project (www.vam.ac.uk/worldbeach) in collaboration with artist Sue Lawty. This is a global art project open to anybody in the world and the idea is for people to build on the experiences from holiday of making patterns on beaches and shorelines with numerous different objects. This site is a good example of how cultural organisations can use the elements of web 2.0 to bring in and engage their users through participation in both activities and via mash-ups.
The idea has been borne from Sue Lawty’s blog on the V&A website. A particularly good post on this blog concerns a family from the UK who relocated to New Zealand for a few years and undertook a family version of some of her beach artwork. This is detailed in the blog post New Zealand Stones.

Bruce Bay - Stones on driftwood
Ensuring that this type of website is integrated into your working practices is important when thinking about sustainability. Ways in which this can be made possible have been investigated by Eva Moraga. She has undertaken the discussion of how cultural organisations need to define new organisational models in order to respond to the constant transformation entailed by new media and Web 2.0.
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