Metrics for marketers

July 2nd, 2007

Fuel4arts has announced their next online forum will take place this week on Metrics for Arts Marketers. You need to register to join in, but the process is simple, it’s free and it’s interesting.

How much do you know about the impact of your marketing strategies? Does the data you collect tell you what you need to know? How accurately do your performance targets reflect your organisational vision and goals?

The forum is your chance to put your metrics conundrums to three special guests:

  • Victoria Doidge, Chief Marketing Officer, Blue Freeway
  • Sandra Hanchard, Analyst, Hitwise
  • Judith James, Principal, Judith James Consultancy Pty Ltd

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