Here’s something that might answer this question.

[If you have trouble viewing this video, see it here at YouTube.] If that video doesn’t make much sense, here’s another (which actually provoked the making of the first) that cogently explains the genesis of and philosophy behind web 2.0.

To me, web 2.0 is about the technology, for sure. This means sharing data (RSS, podcasts and such), social networking (wikis, blogs and other ways to open dialogue) and a certain kind of application development (mashups that blend services and widgets that can be integrated into other websites)./

But it’s also about an attitude and an approach - putting this technology to work for our customers, and treating our users as contributors and collaborators.

Here’s a short, practical and relevant article that explains some of the ’social media’ that are at the heart of web 2.0, and how organisations can put these tools to work for their users.

This entry was posted on Wednesday, May 16th, 2007 at 7:39 pm and is filed under Social media, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.