Vision for NZlive.com
April 20th, 2007
A big thanks to organisations who came along to the NZLive.com consultation workshops in March and who kindly contributed their ideas.
I’ve emailed a short report on the outcomes of the meetings – the good, the bad, and the photos! - to members in our organisations directory.
In summary, the clear message from workshop participants is that NZLive.com’s role is to market and promote the activities and services of the cultural sector. We agree. Our development plans and marketing efforts will focus on our key audience: the public and international visitors.
NZLive.com is a national service that brings together information about New Zealand culture in one place. NZLive.com supplements existing cultural sector websites by providing a nationally focused and highly visible channel aimed at building audiences at cultural activities. Comprehensive events information is needed on the website to provide a useful search tool for users. Links to organisations’ websites are prominent on the events pages.
The events guide is at the heart of NZLive but, as New Zealand’s cultural portal, we’ll evolve to include other features that effectively promote and sustain New Zealand culture. The new cultural funding guide is an example. So is this blog, where you can find information on professional development, marketing, technology and such.
With your help, we’ll keep working on the vision and development plans for NZLive.com. If you’re a cultural organisation and you’d like a copy of the report, email me.

