Further to the Aigantighe’s examples of how museums can interact with their audiences, the Auckland Museum has been running a popular tour ‘Night at the Auckland Museum’.

Loosely connected to the movie ‘Night at the Museum’ (children on the tour receive a free ticket to the movie), a museum security guard turns out the lights and guides children and parents around the exhibits, which come alive … The tour runs three times on Tuesdays to Saturdays until the end of April.

A great example of ‘hooking’ an audience, and hopefully the quality of the experience itself provides the ‘anchor’ that engages children and parents and gets them returning to the museum on other occasions.

Another bonus - for both organisations, these innovations have resulted in positive media coverage in newspapers.

Does anyone have other stories of initiatives that have built audiences and even increased the number of return visitors? How have you gone about measuring this?

This entry was posted on Tuesday, April 17th, 2007 at 8:26 am and is filed under Your stories, Building audiences. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.