TheNewDowse is the *!
Sunday, April 29th, 2007
TheNewDowse art gallery re-opened in February after major works that have improved and expanded their exhibition spaces in their Lower Hutt building.
I’ve really enjoyed their re-launch campaign, featuring a blistering pink on posters and balloons. The slogan ‘TheNewDowse is the *!’ invites you to make up your own mind. Nice one!
I took a photo of this poster on the edge of Wellington’s central business district. Is this the first ever campaign that’s compatible with graffiti? (The graffiti is the black squiggle in the bottom right hand corner.) Perhaps not what TheNewDowse intended - but it doesn’t look out of place.

